Simple, easy to follow steps to make sure your blog numbers rise
There are literally millions of blogs out there. How can one stand out over the others? The following provides tips on how to boost readership, and maximize ad revenue
There are hundreds of millions of blogs and like the universe, they’re expanding.
Fortunately, there millions more who are readers. So, how does one carve a tiny portion of cyberspace out of this enormous juggernaut? Here, in no particular order, is how to gain a wider audience for a blog, for any particular area of art or expertise and who knows? maybe some Google Ad revenue along the way.
1. Register a unique URL. Nobody is going to remember c427tripod.com/index. It’s $10 well-spent and can be attached to a primary email as a signature. It’s also helpful when creating a brand.
2. Blog often. Infrequently updated blogs are soon relegated to Google’s backwaters.
3. Have unique content, but not too arcane that it’s alienating.
4. Submit a blog to as many blog search engines as possible. These include, but are not limited to, Technorati, Yahoo and Google. In fact, a veritable cottage industry has sprung up, of competing and/or niche blog internet search engines. Have a knitting blog? Submit it to an Arts & Crafts subsection of a search engine and compare traffic to similarly-themed blogs. They typically request a button be placed on a site.
5. Post interesting pictures. A sizable portion of readership will happen upon sites while looking for something completely different. Who knows? They may like what they see and stick around.
6. Make it easy for readers to subscribe to an RSS feed. This tool allows readers who are fans, to know when the site’s been updated.
7. Create a blogroll. What’s this? It’s simply a link to friends. Have a blog about beer? Check out who else does, whether it’s brewers, aficionados or sellers of beer-related merchandise and particularly those with high traffic or high quality. Befriend them. Post on their site. Ask about a reciprocal link. These are usually mutually beneficial and bloggers are typically more than welcome to sign on and vice versa.
8. Read a lot of blogs and post a lot of comments. This helps Google ‘searchability’.
9. Allow open comments from readers. Don’t restrict what they can post. People like to read what others have written in response to blogs and like to participate. This should be encouraged.
10. Be timely. Did some celebrity do something stupid over the weekend? Have a blog commentary ready for Monday morning. Don’t delay, as the crest of the media flood will be missed.
11. Create content. Happen to notice a funny sign coming home from work? Perhaps some glaring grammatical error or some really clever bit of ad copy. Take a photo and upload it. There is a popular humor blog devoted to, of all things, unnecessary quotation marks. Play a musical instrument, or have a pet that does amazing tricks? Again, take a video and upload it.
12. At the end of each posting, allow readers to ‘Digg’, ‘Stumbleupon’ or ‘Del.icio.us’ the blog. These are social bookmarks that give readers an opportunity to ‘flag’ what they like. If it’s popular enough, a posting could spread through cyberspace like a wanton brushfire.
13. Facebook. As with the above, add a Facebook link to the bottom of a blog which allows readers to post content onto their sites.
14. Use ads sparingly. There is nothing more annoying than a site overwhelmed by ads distracting the reader from the content.
15. Choose blog titles wisely. For the purposes of Google searches, it can’t afford to be too clever. But at the same time, it has to attract eyeballs with something catchy.
16. Be open. For better or for worse, we live in a confessional world. The seemingly mundane goings on of south Illinois farm life may be of interest to an urbanite in San Francisco.
17. Label posts. Just return from an incredible trip to Rome? Have an amazing recipe for veggie lasagna? Taking language classes? Label them ‘Italian’. Readers can keep track of whatever topics have been blogged about, and find earlier posts done on the same topic.
18. Finally, and perhaps most importantly, WRITE WELL. At the end of the day, quality counts and it’ll have people coming back for more.
May
24
Again.
But this time around, it’ll be for business. So I’m not sure if I can get any sightseeing done.
But the good news is: I’ll be making a quick stop at the picturesque town of Bruges in Belgium, where I definitely will be doing some sightseeing. Wheee!
I’ll be back in the blogosphere after a week. Ta-ta for now :)
Tags: away